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Socialtext and Southeastern “Go for the Gold” Ahead of 2012 Olympic and Paralympic Games

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Socialtext’s goal has always been to create innovative solutions for breaking down departmental silos which hamper the flow of information and knowledge sharing across the enterprise. Through our enterprise social platform, we have set the stage for our customers to transform their businesses in light of the social transformation that is happening worldwide. When a company’s adoption of social collaboration reaches critical mass, the return on investment of our collaborative tools can be quite significant.

Today, our vision is being further realized through our expanded partnership with Southeastern, the UK’s busiest commuter railway. In the past six months, Southeastern has leveraged Socialtext Connect, a flexible and robust developer toolset built on our REST API that enables developers to socially enable existing systems of record, such as ERP, CRM, or content management systems. The Socialtext solution, now integrated into the Southeastern infrastructure, enables employees to access train status information on the fly, in real-time with visibility across the entire workforce. By providing Southeastern with a more efficient way to share knowledge, expertise, ideas and information, the company can more quickly respond to change and serve their patrons effectively.

The enthusiastic adoption by Southeastern’s employees has paved the way for Socialtext to spark connectedness and information sharing companywide. The stage was set for Southeastern with “employees regularly asking for social networking tools to engage and share information with their colleagues,” said Sarah Boundy, Southeastern’s Head of Communications and Publicity.
Boundy further explains:

Our customers demand accurate information quickly, so it’s vital that our staff is connected to each other and have fast access to real-time information in a rapidly changing environment. Sharing knowledge and expertise with colleagues is key and with our original pilot program, Socialtext allowed us to do this in a quick and efficient manner. We look forward to rolling out this successful service to all of our 3,800 employees in the coming weeks.

We look forward to participating in Southeastern’s success, especially in light of the upcoming London 2012 Olympic and Paralympic Games, beginning on July 27, 2012. This is going to be a great opportunity for Southeastern to put enterprise social collaboration into action, with an anticipated 20 percent increase in passengers. Utilizing Socialtext to provide real-time visibility and flow of information means operation fluidity and timeliness during such an honorable and exciting occasion.


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